Southern Hospitality

Wednesday, January 12, 2005

Michael Vick, NFL Poster Boy?



That just might be, says the Atlanta Journal-Constitution. But, according to them, he has to win a Super Bowl first.

"Let's say he wins the Super Bowl," said Marc Ganis, president of SportsCorp, a sports industry consulting firm in Chicago. "He would end up being, other than [Indianapolis Colts quarterback] Peyton Manning, the poster child for NFL sponsors. The sky would be the limit; he'd have a rocket pack attached to his back."

"If he were to win the Super Bowl this year," said veteran Atlanta marketing and public relations executive Bob Hope, "he probably would equal, in a lot of ways, the endorsement stature of Michael Jordan," the NBA legend and marketing icon.


No offense to the AJC or the experts they cite in this article, but Vick doesn't need to win a Super Bowl to be as uber-marketable as they say here. He isn't even as great of a player as he is being made out to be, but that never has hurt his marketability. If a broken fibula can't stop Vick from bringing in money, then I don't think he needs a Super Bowl victory that badly. AJC even gave him his own fan page!

Although, a Super Bowl win for the Falcons would *really* make me happy. Considering that a good portion of my relatives cheer for NFC South teams other than the Falcons (consider that my mother's siblings reside in Florida, Georgia, and Carolinas and you see where I am coming from), next Christmas will be nothing less than fun for me.

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